Severn Wye Energy Agency
Cold Product Retail Pilot
Background
The cold product retail pilot called 'Cool Saving' is apilot project for PROEFFICIENCY - a three year project, supported by Intelligent Energy Europe, which focuses on increasing the use of energy efficient lighting, fridges and freezers.
Key Points
An initiative to promote the use of energy efficient lighting and refrigeration in Europe
Bringing together retailers and consumers in voluntary pilot initiatives to increase awareness and uptake of energy efficient products
Aims
The objective of this pilot project is for a main local appliance retailer to stock and promote more energy efficient cold products to the general public, with support from the local energy efficiency advice centre.
Participants
- Chadds of Hereford
- Shropshire, Herefordshire & North East Central Staffordshire EEAC
- Gillman's Appliance Specialists
- Gloucestershire Energy Efficiency Advice Centre
The sole responsibility for the content of this document lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Coordinator
![[Stuart]](images/stuart.jpg)
Stuart Davies - Project Manager
![[email]](site_graphics/icon_email.png){kind=icon} | stuart |  |
![[phone]](site_graphics/icon_phone.png){kind=icon} | 01982 551006 | |
Related Projects
Activities
- In-store promotion days in partnership with the regional Energy Efficiency Advice Centres
- In-store Sales Staff Training Workshop in partnership with Miele UK
- In-store promotional and discount leaflets
- Store promotional poster
- Retailer website development
- Engagement with the Energy Saving Trust's "Energy Saving Recommended" programme
Expected Savings
It is anticipated that this pilot could save up to 20 MWh and 8 tCO2 per year, based on an assumption of influencing 100 purchase decisions during the pilot, with each cold product substitution saving approx 224 kwh/year.