Severn Wye Energy Agency
AMDEA - Time to Change
Background
PROEFFICIENCY is a three year project, supported by Intelligent Energy Europe, which focuses on increasing the use of energy efficient lighting, fridges and freezers.
Key Points
An initiative to promote the use of energy efficient lighting and refrigeration in Europe
Bringing together retailers and consumers in voluntary pilot initiatives to increase awareness and uptake of energy efficient products
Aims
The Association of Manufacturers of Domestic Appliances (AMDEA) "Time To Change" campaign aims to remove 11.7 million outdated, energy inefficient fridges and freezers in UK homes that are ten or more years old which are needlessly wasting £900 million worth of electricity a year. SWEA and the UK's PROE project have joined forces with AMDEA with an aim collaborate efforts for awareness raising through media opportunities, a joint workshop and the production of information leaflets for distribution through the Energy Efficiency Advice Centre network and the general public.
Activities
- General regional press release to announce our intentions
- Press release as part of AMDEA's December Newsletter to their members
- Agreed promotion plan to include the following activities:
- Briefing note designed for Energy Efficiency Advice Centre Advisors
- Public Information sheet
- 'White Goods' Workshop for retailers, manufacturers and Energy Efficiency Advice Centre Network
- Case study based on monitoring an old appliance which has been replaced by a new energy efficient one
The sole responsibility for the content of this document lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Coordinator
![[Stuart]](images/stuart.jpg)
Stuart Davies - Project Manager
![[email]](site_graphics/icon_email.png){kind=icon} | stuart |  |
![[phone]](site_graphics/icon_phone.png){kind=icon} | 01982 551006 | |
Related Projects
Expected Savings
It is difficult to predict the energy and CO2 savings to be achieved by this pilot project as it is mainly an awareness raising campaign however AMDEA have agreed to monitor the number of hits to their "Time to Change" website. Other ideas for monitoring savings may become apparent as the project develops.